Premium womenswear chain Hobbs is to feature in a BBC series about teaching young people about the world of work.
Hobbs creative director Sandy Verdon will mentor a young work-shy apprentice as she works in the world of fashion and retail in the new series Working Girls. Hobbs will feature in the first episode of the show, which is scheduled to be broadcast on BBC3 on February 28.
Each episode in the series will focus on two different girls with non-existent work ethics as they are teamed with two successful business women and put to work over an eight day period.
Verdon said: “Supporting education in fashion through the involvement of Working Girls has given me an opportunity to showcase the variety of careers there are in fashion retailing. I wanted to share my own experience in designing, retailing, visual merchandising and marketing and I hope in some way I was able to outline the rewards of simply working hard in any chosen career. If you are prepared to work hard, show versatility and be a team player then as well as any financial rewards you will feel a sense of achievement and self-esteem.”
This info originally published in Drapers magazine 16/2/11
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