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Friday, 6 May 2011

New Look And C4 Announce Launch of New Look Style The Nation

New Look and Channel 4 have announced the launch of New Look Style the Nation, a new T4 programme airing from June 4. The partnership recognises the style and creativity of everyday girls and boys across the country, with the winner landing a job as a stylist at New Look. The six-week series will be fronted by Nick Grimshaw, who will also help the judging panel, which consists of Giles Deacon and New Look Group Creative Director Barbara Horspool, along with celebrity guests. The would-be stylists compete in a catwalk competition across five cities with the winning collection being decided by T4 viewers in a live vote where winners from each region compete against one another. The show also features a 2-screen technology which allows people at home to create their own outfits online, some of which will be modelled in the show itself.

Content courtesy of Fashionmonitor

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